Public Relations (PR)
Whether it’s a press release, a press conference, an event or a crisis, Results Unlimited has the in-house capabilities required to manage your organization’s reputation. Our experienced public relations staff has worked on numerous projects for government, business, and non-profit clientele. When you need to elevate your reputation, launch a new product or campaign, or influence VIPs, Results Unlimited has the knowledge and experience to provide the support you need.
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NDDOT - Don't Forget TODDWhen the North Dakota Department of Transportation wanted to create a campaign to address impaired driving among young males, the Results Unlimited team was asked to provide a campaign that included traditional and new media as well as a public launch. Our team created the ads and messages required and then went to work on the components that would reach a statewide audience.
Elements of this campaign included a press release that informed audiences about the campaign, including social media tools, that would appeal to males ages 18-34. Our goal for the campaign involves getting young adults, and especially young males, to designate a driver before going out. The campaign has included extensive news coverage as well as high numbers of visitors to the website and Facebook page.
KMOT TV - NDDOT Launches "Don't Forget TODD Campaign" KFYR TV - NDDOT Launches "Don't Forget TODD Campaign" Don't Forget TODD Press Release (Sept 2011) Difficult Winter Driving Conditions Underscore Need to Wear Seatbelts Cell Phones Posing Increasingly Greater Injury and Crash Risk Among Young Drivers |
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NDDOT - Parents LeadWhen the North Dakota Department of Transportation asked Results to help them with a prevention campaign for underage drinking, Results Unlimited was ready to help. NDDOT teamed with the Department of Human Services, the North Dakota University System, and the NDSU Extension to produce a new ParentsLEAD.org website, media campaign, and outreach plan.
To kick off the campaign, Results prepared a press release, arranged a press conference, and coordinated interviews for key members on the project. NDDOT received a tremendous amount of coverage for this campaign as a result of our efforts and has received many visits and signups for the free email notification system even in the early stages of the campaign.
KFYR - Parents LEAD Program Launches KXNET - Website to help parents "Lead" |
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